Has your business been a victim of poor reputation or negative testimonials? These are activities that could jeopardize the success of your brand online calling for a proper recovery strategy. Smart businesses know that hiring online reputation management firms is the way to go. New businesses may however have trouble finding out the right firm to invest in for reputation management and recovery. Compiled by Dr Leonard Hochstein in this guide are some common mistakes amateurs make when hiring ORM firm to help with their reputation management campaign.
Not verifying reputation
Other than what the firm can do for you, they need to prove their legitimacy. Most firms have been licensed by the responsible governing bodies in their jurisdiction for tax purposes. Without any documents to prove the same move on to the next shortlisted name. You can also find out more about their authenticity from the reviews received and also the kind of portfolio that they have.
Accepting high quotation
The amount of money one has to part with for these services will differ based on the services provider. You do not have to settle for the first offer you get during your search, make a shortlist where the prices can be compared before a decision is made. Some companies are out to steal from unknowing clients especially when they have done zero research on how much the services should cost.
Failure to determine business needs
Besides regular SEO services, you need to mind who you hire for the different needs you have as a business. Reputation is just but one of the sections SEPO can solve however content creation, social media involvement and management are just but the other few to look out for. Once you determine the kind of needs to prioritize, you will find the right firms to hire based on their portfolio and testimonials.
3 things to avoid when hiring ORM firms today
